Why PlayWBricks?
Our mission at PlayWBricks is to encourage children to play and interact with LEGOs. We are excited about introducing them to the countless building toys and brick sets of the famous toy company; sparking their imagination by inviting them to play, create, build and develop a passion for LEGO.
PlayWBricks will showcase the fun and educational benefits of the LEGO system, and what the brand offers both kids and adults.
Our focus is Africa, the fastest growing and largest demographic of youth and children; with an estimated 50% of the population currently below the age of 19.
Our aim and strategy is in line with the LEGO Group’s investment to drive long-term growth through innovating play. Using LEGOs and an engaging retail ecosystem, we will be expanding from Nigeria into new markets to reach more children across the African continent.
PlayWBricks believes there is an opportunity to use LEGO as a catalyst in Africa; enabling and empowering the direct link from an African child playing with LEGO play systems to attending a top 10 STEM University globally. We are excited about turning young kids into the next generation of master genius LEGO builders.
Our Team of Professionals
Fun Facts about LEGO
LEGO blocks were created in Ole Kirk Christiansen's workshop in the Billund, Denmark, where he began making wooden toys in 1932. He named his company LEGO two years later after the Danish term leg godt ("play well"). In 1949, LEGO released its first plastic brick, which was a forerunner to the iconic brick with interlocking studs on top and tubes on the bottom. It was patented in 1958 by Christiansen's son Godtfred Kirk, who took over as the company's president from his father. Since its patent, the basic LEGO brick has remained the same, and the toy's longevity has been attributed to its simple, child-friendly design. As a result, these bricks have infiltrated much of the world's childhood culture. LEGO was among the first honorees into the United States National Toy Hall of Fame in 1998, and was designated "Toy of the Century" by numerous agencies in 2000. It has remained in the Christiansen family for generations. Everything from huge reconstructions of historical monuments (such as the Eiffel Tower and Mount Rushmore) to current art has been created with LEGO blocks.
LEGO teaches various soft skills that will shape the way that kids work and interact with others including, creative thinking, teamwork, communication, conflict resolution and problem-solving skills, hands-on learning approach for its users.
